DON'T BLOW IT
The idea was simple: giving the wrong gift could really F' up your holidays. So don't blow it. Give Beats.
For the 2015 holiday season Beats wanted to do something that would be unexpected while staying true to their in-your-face style. We came up with this retail campaign and got the legendary Spike Lee (the king of "in-your-face") to shoot it.
The campaign eventually led to the Tracy Morgan "A Christmas Miracle" written by Zach Hilder
SNAPCHAT LENSE
Beats became the first consumer product brand to sponsor a Snapchat Lens, which was launched on Black Friday.
DIGIDAY: Apple's Beats sponsors a Snapchat Lense set to Drake music for Black Friday
TWITTER PARTNERSHIP
Beats We partnered with Twitter to launch our emoji when people typed: #GETBEATS.
To mark the 10th anniversary of the hit show, Keeping Up With The Kardashians, we created a film that paid homage to the show's original opening created a decade ago.
Before we launched the film, we had legendary fraternal twin brother, Kirby Jenner, tease out what's to come.
BINGE BEFORE THE FAST
We wanted to get people to binge on old Curb episodes before Season 9 launched so we came up with the perfect influencer kits to attract our most diehard fans: the Jews!
These "Nosh Hashana" packages were sent to Jewish influencers like Seinfeld2000 on Rosh Hashana to encourage people to "Binge Before the Fast" on Yom Kippur.
Should our country's upcoming election not go the way we hope, there's a plan B. Return to the motherland.
We wrote a special message from Queen Helena (played by Elizabeth Hurley), extending an invitation for us to return "home" to England. The piece launched during the third and final presidential debate.
Make America Great (Britain) Again!
How do you make people aware of the importance of backing up their data? By reminding them of what it's like when you lose it all.
#datapocalypse
Ryan Inkley & I were coming up with social posts for a separate WD campaign when we got sidetracked discussing the feeling of losing all of your data. It's the apocalypse.
We helped WD by encouraging people to keep it coming. Keep taking selfies, Keep sharing those awkward family moments and embarrassing wedding pics.
The first campaign under the new KEEPITCOMING tag line was for My Cloud, a personal cloud storage device that you keep at home and access anywhere. It’s essentially a hard drive with an IP address.
Animated Motion Graphic:
In collaboration with Buck we created a demo video to further explain how My Cloud works.
The console that controls you. And in Thai, of all languages.
Copywriter/Sound Engineer: Michael Barbano
Photographer: Brenden Savi
Copywriter: Ryan Eubanks
The Center Ring Bronze Award 2014 - Advertising TV
A baby is born perfect. A Silver Cross Pram is made that way.
CW: Ashley Milhollin
The Center Ring Student Choice 2014 - Art Direction
The Center Ring Silver Award 2014 - Advertising
"Advertise a strip club without showing any skin? Psssh ok!"
Copywriter, Ashley Milholin
The Center Ring Merit Award 2014 - Advertising
After a long day of responsibility isn't it nice to have a grill that takes care of the work for you?
CW: Ryan Eubanks
Let's show women there's power in exploring the confident side of sexy.
CW: Ryan Eubanks
Amplifi by Live Nation puts the power to book concerts where it belongs: in the hands (or pockets) of music-lovers everywhere. Start or join a petition for your favorite acts and indie artists to play a venue near you.
View on your phone: http://amplifi.bradmurphydev.com/
Copywriter: Caitlin Brett
Designer: Chloe Mun
Developer: Bradley Murphy
The Center Ring Silver Award 2014 - Digital
Producer Southside Vinyl Record Brochure
Photographer: Brenden Savi
Awake [coming soon]
Concept: Brenden Savi + Haas Carter
Cinematography: Brenden Savi
Art Director: Haas Carter
Actress: Abi Laurel
Color: Brenden Savi
Editor: Brenden Sav
