HAAS CARTER ASSOCIATE CREATIVE DIRECTOR
Work Notes Contact
Working on the singularity at OpenAI

Haas Carter

01Index of Work14 Files — 2013→Present
001

OpenAI

Now // In Progress↗
Working on the singularity. Case studies coming soon.
002

Coinbase

Social // AI // Now↗
Halving Day for the miners. A playable AI-coded video game. Mister Miggles. The 100K Bitcoin moment. And a Super Bowl spot that had the whole internet singing.
003

Beats by Dre

Retail // Holiday↗
“Don’t blow it. Give Beats.” The Mad Rapper does the holidays — plus the first consumer-product Snapchat lens, launched Black Friday.
004

Apple × MLS

Launch // 1M→4M Organic↗
MLS Season Pass launch on Apple TV. 1M→4M organic with zero paid media — ~550 posts across the year.
005

HBO

Influencer // Social↗
“Binge before the fast” — Curb Your Enthusiasm S9. Practically a mitzvah.
006

Apple TV+

[Redacted]↗
“Top Secret” & “Above Top Secret” projects, TBWA\Media Arts Lab. This blurb has been approved for release. There is nothing in it.
007

Apple Music

Lyrics // Feature Launch↗
Spotlight on songwriters — their words, brought to life.
008

E!

Entertainment↗
The Royals, Citizen Rose, and ten years of Kardashians — pop culture you can’t look away from.
009

Google

Branded Content // Comedy↗
“The Director of Innovation Training.” Hasan Minhaj × Jason Woliner × Aniz Ansari. Ten minutes of pure laughter.
010

Maisel Day

Experiential // FYC↗
Los Angeles rolled back to 1959 — 25+ businesses in on it, 20-ft pink plungers around town. For your consideration.
011

Google Fi

Campaign↗
“An unexpectedly satisfying phone plan.”
012

Netflix × T-Mobile

Product // Webby 2019↗
The TRC-214 walkie-talkie reborn as the Stranger Things “T-ALKIE.” Webby — Media & Entertainment.
013

Western Digital

Campaign↗
“Datapocalypse,” plus a fun little product demo for My Cloud.
014

Projects

The Personal Stuff↗
I$$Y & The Lost Torch, “Bakin,” and Awake — films, music, and the personal stuff.
02The Path Here

The Journey

AtlantaGrew up in Atlanta. Boarding school in Connecticut — asked to leave. Military school. Ole Miss. Ecuador.
The DetourFell asleep in the oil business. Backpacked South America. Woke up at Creative Circus.
R/GAFirst post: building work for Beats by Dre.
BBH LABranded content. Got away with “teabagged” on national TV during the final presidential debate.
TBWA\MAL“Top Secret” projects for Apple / Apple TV+. Returned later for the “Above Top Secret” ones.
Disney + MonksThe Walt Disney Co., then an unscripted series with Media Monks.
Apple TVLaunched MLS Season Pass. 1M→4M organic. No paid media.
CoinbaseUpdating the system & moving money forward.
OpenAIWorking on the singularity.

Interests — Conspiracy Theories · Cymatics · Frank Sinatra · Biking
Nature · The Cosmos · Abstract Expressionism · Ramen · Logic Pro X

03New business / Old friends / Classified briefs
Say
Hello ↗
Haas Carter haascarter@gmail.com (770) 876-3333