DON'T BLOW IT
The idea was simple: giving the wrong gift could really F' up your holidays. So don't blow it. Give Beats.
For the 2015 holiday season Beats wanted to do something that would be unexpected while staying true to their in-your-face style. We came up with this retail campaign and got the legendary Spike Lee (the king of "in-your-face") to shoot it.
The campaign eventually led to the Tracy Morgan "A Christmas Miracle" written by Zach Hilder
Beats became the first consumer product brand to sponsor a Snapchat Lens, which was launched on Black Friday.
We partnered with Twitter to launch our emoji when people typed: #GETBEATS.
To mark the 10th anniversary of the hit show, Keeping Up With The Kardashians, we created a film that paid homage to the show's original opening created a decade ago.
Before we launched the film, we had legendary fraternal twin brother, Kirby Jenner, tease out what's to come. Perez Hilton begrudgingly admitting it was "pretty dope" and Refinery 29 dubbed it "the most extra thing you'll see all day." Then, a week later, Ellen spoofed us with her Karla Kardashian character.
In addition, we created a Snapchat lens that allows people to "Keep it Kardashian" by literally putting themselves in the family.
Here is the case study
BINGE BEFORE THE FAST
We wanted to get people to binge on old Curb episodes before Season 9 launched so we came up with the perfect influencer kits to attract our most diehard fans: the Jews!
These "Nosh Hashana" packages were sent to Jewish influencers like Seinfeld2000 on Rosh Hashana to encourage people to "Binge Before the Fast" on Yom Kippur.
Should our country's upcoming election not go the way we hope, there's a plan B. Return to the motherland.
I co wrote a special message from Queen Helena (played by Elizabeth Hurley), extending an invitation for us to return "home" to England. The piece launched during the third and final presidential debate where we managed getting away with saying the word “teabagged.”
Make America Great (Britain) Again!
This is unfinished and being updated…buuut here is 10 minutes of pure laughter.
This was such an amazing project to work on. We developed some of the funniest work in collaboration with director Jason Woliner, Writer Aniz Ansari (brother of Golden Globe winner Aziz Ansari and the "Secret Weapon in the Master of None writers room), and the Caviar team here in Hollywood.
The ask: Create a fame-worthy partner-led campaign that excites and educates one of our most important retailers and their audience.
The idea: The new Chromebooks have so many amazing features that people might not be aware of. Not even the employees at big box stores who will be on the floor selling them. We need someone to teach them.
We live in a world where we are all quick to judge. So one night in LA we invited people off the street to judge freely. What we discovered is that we are all more than a label.
"MORE THAN A LABEL"
Director: Danielle Leavitt
How do you make people aware of the importance of backing up their data? By reminding them of what it's like when you lose it all.
What is Project Fi?
Google's new "unexpectedly satisfying" phone plan that keeps you connected in a way that is “fast, fair, and easy.”
So, we came up with a variety of "unexpectedly satisfying" visual metaphors to show off each of the plan's benefits.
They also ran our Dog spot during the Major League World Series, which was tiiiiigghhhttt.
We helped WD by encouraging people to keep it coming. Keep taking selfies, Keep sharing those awkward family moments and embarrassing wedding pics.
The first campaign under the new KEEPITCOMING tag line was for My Cloud, a personal cloud storage device that you keep at home and access anywhere. It’s essentially a hard drive with an IP address.
Animated Motion Graphic:
In collaboration with Buck we created a demo video to further explain how My Cloud works.
Apple Music is launching a new Lyrics feature that puts songwriters and their lyrics front and center. We took it a step further and showed the new feature in a way that brings listeners closer than ever to music.
A baby is born perfect. A Silver Cross Pram is made that way.
CW: Ashley Milhollin
The Center Ring Student Choice 2014 - Art Direction
The Center Ring Silver Award 2014 - Advertising
Directors: Brenden Savi + Haas Carter
Writers: Brenden Savi + Haas Carter
Camera: Brenden Savi
Editor: Brenden Savi
Art Director: Haas Carter
Lone Soul: Abi Laurel
Music and Sound Design: LLLL
AWAKE is an experimental aural/visual project depicting a lone soul, played by Abi Laurel, wandering through an otherworldly
landscape upon waking on an unknown shore shrouded in fog. As her mysterious surroundings become severed with glitching
fragments of another world, we begin to wonder... which reality did we wake up in, and how do we escape? Our subject must
ascend from the digitally crumbling abyss and into the unkown light in order to find solace and clarity, before she finds herself
lost in this shadowy realm forever. The inspiration for this project was the parallel of nature in its rawest, most powerful form, and
the frenetic energy of the ever evolving, pervasive force of technology. When we can no longer seperate the two worlds, will we ever wake up, or become lost in the artificial fog forever?
The landscape of Iceland evokes a sense of mystery and loneliness that makes us feel like we’re in another world, disconnected
from everything we once knew, so it was the perfect setting for AWAKE. Director Brenden Savi (New York City) and Art Director
Haas Carter (Los Angeles) met in Reykjavik to scout locations, and were later met by Abi Laurel (New York City) to begin the
filming process over the course of one morning and one evening. After a rough edit of the video was complete, it was shown
to electronic artist LLLL from Tokyo, who then created a musical piece around the visuals, followed by an online back and forth
between Brenden and LLLL to finalize the audio elements alongside the visual edits and effects.